Universal Music Group (UMG) is the world’s leading music company. As such, UMG assists in
the promotion and managing of musical talent on all continents. Two artists, Mary J. Blige
and Robin Thicke, were looking for creative and appealing iPhone applications to promote
their new albums.
UMG and Agile Commerce worked quickly to define the application scope and build working
prototypes. The prototypes experienced many revisions, tweaks, and adjustments over the next
few weeks. In addition, a back-end website was created to administer the content to be
delivered in the iPhone applications.
UMG was able to offer it's artists solid, stylish, and creative applications to promote their
new albums. As a result, both Mary J. Blige and Robin Thicke can continue to keep their
fans engaged and informed about their favorite artists.