Daily Grommet takes a novel approach to online retail. They sell one product per
day and focus on the story of the product. Daily Grommet features videos that talk about how a product was made, why it was made, where
the idea came from, etc. Daily Grommet wants to capitalize on the social nature
of the web to spread the word about their products and get valuable user-generated
content.
Agile Commerce implemented a website and infrastructure tuned to
embrace and foster the social aspects of the internet for Daily Grommet. Each product story is told
through a brief video on the home page. That video is also accessible through the
video widgets, providing affiliate partners with esthetically pleasing website content delivered through widgets that change
in real-time. Agile Commerce also implemented all of the more usual social media tools;
RSS feeds, social network integration, badges, twitter integration, email marketing,
and commenting support.
Daily Grommet has received rave reviews for their approach to selling a product
and their online presence. By focusing on the product and the story behind the product,
they have earned leagues of devoted fans and loyal customers.